According to latest statistics, shopping cart abandonment is an issue faced by a majority of ecommerce websites around the globe. Figures suggest that the average shopping cart abandonment rate is 75.6%! Imagine the total volume of profits and the number of customers you are losing out this way? Therefore, if you want to fix this; try out the following. The most efficient digital marketing services provider in India carries out digital marketing campaigns that guarantee the maximum possible visibility for your business in the online domain. Composition of Card Abandonment of Online Shoppers in Percentage Understanding Shopping Cart Abandonment Shopping cart abandonment is known as the condition in which, the online customers just visit the website, go to the pages of the products, select some among them and add them in their shopping cart but back out or check out from the ecommerce website without completing the purchase. The other way round, simply put, prospective buyers proceed towards purchasing a product but due to some reasons unknown exit the webpage without purchasing anything! Reasons behind Abandonment Latest statistics reveal that online shoppers often abandon a cart simply because they were ‘just browsing the site and were not ready to buy’! The SEO marketing services provider in India is a reliable digital marketing expert that helps you develop ecommerce websites with efficient action plans to attract your customers that lead to sale. Ways to Convert the Abandonment Figures to Sales The shipping process must be clear and simple: A good number of shoppers abandon due to the unnecessary and lengthy shipping costa and duration. It is therefore, mandatory that you make it a clear, precise and transparent process communicating clearly to the customer the different stages of right from placing the order to dispatching and delivering it at the customer premises. Keep notifying them to keep them updated about the progress stage wise giving them a clear idea about when they are likely to receive the product. Clearly Show the Step by Step Breakup of The Checkout Process: When your customers will understand that the procedure of purchasing goods in your website is a very flawless and stage wise process, they will love shopping at your site. This also gives them the assurances that it is a very simple and hassle free process you follow. The most dependable digital marketing services provider in India develops e-commerce websites with unblemished and detailed step wise headway of the check-out processes. The Payment Modes Must be the Most Secured and Guaranteed: Safety and security of payments is the most important and primary concern that customers of e-commerce sites have. Hence always use the most protected payment options and also give make sure you give them manifold choices to pay. It is an obligation for all e-commerce websites to uphold SSL certification. They must also have, PCI-DSS or Payment Card Industry Data Security Standards certification since it is compulsory for every enterprise, commercial or business which carry out credit or debit cards based transactions. Make Sure that You have ‘Calls to Action’: Call to action are a great way of telling your customers that they need to act fast into buying some of the items they have kept in the shopping cart. Send them reminders that will call him to action. You can also try to lure him into buying by informing that he is just a single step away from buying his most sought after product. You must also enable saving of the items in the carts and send message alerts and notifications telling customers that they are really missing out on an item truly worth purchasing! The SEO marketing services provider in India facilitates businesses to lure potential customers to drive sales by projecting emails the instant the customers exit the cart. Visibility of the Shopping Cart Matters a Lot: The very fact that your customers store items in the shopping cart, means that they also have a plan to buy. Therefore, by making the cart prominent with the number of objects in store you can make it evidently visible for them. This will also give them a clear idea about the price, amount or quantity of the objects etc. attracting buying decisions.
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